Turning fragmented marketing leads into a traceable sales pipeline.
A platform that collects leads from forms, ads and marketing tools, keeps every source event, and moves qualifying leads into an explicit deal process.
Leads arrived from several channels into spreadsheets, inboxes and a CRM that never quite agreed. Context disappeared between the first form submit and the first sales call.
Centralize intake through webhooks, keep duplicate source events instead of silently dropping them, and model lead and deal stages as explicit, tested transitions.
What I built
- Inbound lead capture from multiple form, advertising and marketing sources.
- Deduplication that still retains subsequent form events for the same person.
- Activity timelines: messages, events, notes and attribution data.
- Automatic deal creation from qualifying leads with modelled state transitions.
- Product and inventory sync with an e-commerce platform, plus CRM and calendar integrations.
- Admin filtering and reporting across the lead and deal lifecycle.
Sales and marketing shared one traceable path from first touch to deal stage. No conversion-rate claims here. You get a pipeline you can actually inspect.
Custom software
Integrations and workflow automation when channels refuse to talk to each other.
Read more →Leads stuck between tools?
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I read everything myself. No newsletter, no CRM sequence.